About This Project
The focus of this summer campaign was to fill an urgent need for volunteer drivers in 77 Road To Recovery® program markets.
The concept was "Donate Your Passenger Seat to Help Save Lives."
As Art Director, I led the team in identifying markets, brainstormed concepts, built a mood board, designed executions, and presented to the client.
The campaign ran from June 1 to July 31, 2016 and we used a multi-channel approach. The goal was to recruit 550 new drivers and we recruited 852. The new drivers were able to complete more than 4,526 rides last year.