About This Project

As the Art Director spearheading the American Cancer Road To Recovery® summer campaign, Imy team and played a pivotal role in addressing the critical need for volunteer drivers across 77 Road To Recovery program markets. The campaign's core message, 'Donate Your Passenger Seat to Help Save Lives,' encapsulated the urgent call to action. 

My leadership involved orchestrating a collaborative effort within the team, strategically identifying target markets, and fostering impactful brainstorming sessions. This process culminated in the development of a comprehensive mood board that encapsulated the essence and visual direction of our campaign. 

Drawing upon my expertise, I crafted innovative and resonant visual executions aligned with the campaign concept. From ideation to presentation, I navigated the entire creative journey, ensuring that our designs effectively communicated the urgency and emotional resonance of our message to potential volunteers. 

Implemented from June 1 to July 31, 2016, our campaign utilized a multi-channel approach to maximize outreach and engagement. The primary objective was to recruit 550 new drivers, and I'm proud to highlight that our efforts exceeded expectations, resulting in the recruitment of 852 new drivers. Their collective contributions amounted to an impressive 4,526 rides, significantly impacting the lives of numerous patients seeking crucial treatment.

  • Client: The American Cancer Society
  • Skills: Campaign concepting, art direction, Photo Manipulation, Layouts (flyers, posters, billboard displays, web banners) - Adobe Creative Cloud: Illustrator, Photoshop, Flash and Indesign.

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