About This Project
The primary goal is recruit volunteers for the Road To Recovery® program, which matches volunteer drivers free of charge to cancer patients needing rides to and from treatment. The secondary goal is to educate patients and caregivers about the invaluable service.
The concept was named Tiny Miracles: each ride is more than a service; it is a miracle that gives patients peace of mind and the hope of healing.
Our team consisted of two writers, a creative director and myself as Art Director. My role included brainstorming with the writers and designed executions for print and digital media.