Road To Recovery Campaign
About This Project
The primary goal is recruit volunteers for the Road To Recovery® As an integral member of the American Cancer Road to Recovery Campaign, I played a pivotal role in driving the recruitment of volunteer drivers, fostering a mission to support cancer patients in their journey towards treatment. The campaign's primary objective centered on enlisting compassionate volunteers for the Road To Recovery® program, offering vital transportation assistance to patients undergoing treatment.
Our strategy focused not only on recruitment but also on the imperative task of educating patients and caregivers about this invaluable service. The conceptualization phase birthed the idea of Tiny Miracles, symbolizing each ride as more than just transportation—a miraculous gesture bestowing patients with peace of mind and the promise of healing.
Within a dynamic team comprising two writers, a creative director, and myself as Art Director, I collaborated extensively in brainstorming sessions. My role extended beyond ideation; it encompassed the visualization and execution of our concepts across both print and digital media platforms.
My contributions involved crafting compelling visual executions that resonated with the campaign's ethos, effectively communicating the significance of each volunteer-driven ride. This multidimensional approach aimed not only to recruit volunteers but also to emotionally connect with our audience, emphasizing the profound impact of their participation in this life-affirming initiative.
