Branding
About This Project
WSBTV News - Dish It Atlanta Segment
As a Senior UX designer with Cox Media Group we support all local news companies with special project. I embarked on a transformative journey to conceptualize a compelling segment highlighting the local restaurant food creation process, encapsulating the journey from farm to table. Tasked initially with creating a logo design, I envisioned a more comprehensive reimagination of the segment's identity.
Drawing on creative insight and strategic vision, I proposed an alternative name and design concept that resonated profoundly with stakeholders, breathing new life into the project. My presentation encompassed not only the reimagined name and design but also detailed mockups showcasing its seamless integration into lower thirds and various digital visuals.
To elevate the segment further, I utilized my expertise to craft engaging animations, offering the production team innovative transition possibilities. These animations were meticulously designed to complement the storytelling, adding a dynamic visual dimension to the segment.
The success of this project lay not only in the visual rebranding but also in its ability to captivate audiences and elevate the narrative surrounding local restaurant stories – from the origins of ingredients to the culinary journey to the table.
