Web Design & Prototyping
About This Project
Corporate website redesign
As the driving force behind the corporate website's transformation, my role encompassed a comprehensive overhaul aligned with the newly established branding. I commenced the project by conducting extensive user research, meticulously crafting user personas, and delineating user journeys to ensure an intuitive and personalized web experience.
Presenting the culmination of this research to stakeholders, I articulated key insights that underpinned our strategic decisions. Collaborating seamlessly with developers, I orchestrated the translation of these insights into refined user flows and wireframes, fostering a cohesive and user-centric design.
Leveraging my proficiency in Photoshop, I adeptly tailored and optimized images for seamless adaptability across diverse platforms, ensuring an optimized viewing experience on both mobile and desktop interfaces. The use of Figma emerged as a cornerstone of my process, allowing me to ideate, prototype, and rigorously test website designs.
Ultimately, the project not only achieved the integration of the new branding but also delivered an intuitive, visually captivating website geared towards enhancing user engagement and satisfaction.
