About This Project

The Cervical Cancer Action coalition required several new communications and advocacy tools to highlight the need for greater commitment in cervical cancer prevention to a diverse range of stakeholders.

I realized the coalition lacked a clear brand identity and convinced them to allow me to first help them develop a brand strategy, first. To this end, I conducted coalition member interviews and subject matter research. These led to the creation of mood boards, keyword selection, logo design and color palette.

The work was very well received; however, given the global reach of the coalition, decisions on content and final executions are still pending. Complete brand transition is expected by the end of 2017.

  • Client: American Cancer Society
    Cervical Cancer Action
  • Skills: Branding, Digital Design, Project Management, Adobe Creative Cloud: Illustrator, Photoshop, and InDesign

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