About This Project
The Cervical Cancer Action coalition required several new communications and advocacy tools to highlight the need for greater commitment in cervical cancer prevention to a diverse range of stakeholders.
I realized the coalition lacked a clear brand identity and convinced them to allow me to first help them develop a brand strategy, first. To this end, I conducted coalition member interviews and subject matter research. These led to the creation of mood boards, keyword selection, logo design and color palette.
The work was very well received; however, given the global reach of the coalition, decisions on content and final executions are still pending. Complete brand transition is expected by the end of 2017.