Branding
About This Project
WSB TV News - Around Atlanta Segment
Within the dynamic team at WSB News, we collaborated on a pivotal initiative aimed at enriching viewer experience by curating a new segment dedicated to spotlighting Atlanta's bustling events scene. Entrusted with the responsibility, I led brainstorming sessions to conceptualize impactful branding strategies tailored to this segment.
My role encompassed ideating diverse branding concepts and meticulously crafting a compelling visual identity. Through collaborative efforts, I proposed a definitive logo concept that encapsulated the essence of the segment. This encompassed a versatile logo adaptable for various media formats, ensuring its seamless integration into TV segments and lower thirds.
My presentation to the leadership showcased not only the creative logo but also its strategic applications across diverse platforms, highlighting its potential to enhance viewer engagement and brand recognition.
